Saltrow
Harbor sauna and cold-water swim club
Cold blue dawns with one warm thing in every frame.
Mullion
A branding studio for brands people meet on Instagram first.
People meetyour brandthree posts wide.
On a phone, nobody sees one post. They see a row of three, then the grid under it, and decide in a second whether the brand is for them.
So we design the identity and the grid at the same time. Wordmark, type, color, art direction and the first twelve posts arrive together, and the profile looks like the brand on launch day.
Who it is for
Mostly hospitality and small makers: brands people find on a phone before they find them on a street.
Selected feeds
Five brands launched between 2024 and 2026. Every post was art directed and shot by the studio.
Each row posts on its own, newest on the left. Open a feed to see its full launch grid.
Halo Halo Club
Filipino shaved-ice dessert bar
A twelve-layer dessert, cut down to three colors and one paper backdrop each.
Ferro Telai
Steel bicycle frames, built by one person
Every bike on the profile is a real frame in progress, and it carries its owner’s number.
Wilde Bloem
Florist and flower subscription
Loose, seasonal flowers lit hard and photographed like sculpture.
Room Tone
Listening bar and record shop
Shot by lamplight on film. The profile is as quiet as the bar.
The studio
Four people in an old printing workshop in Rotterdam. Nothing goes online until it’s been printed and pinned up there. A project takes nine weeks.