The studio, Rotterdam

We start with the grid.

Mullion is a branding studio of four in Rotterdam. We work with brands whose first storefront is a profile: bars, makers, shops, small hotels.

Most identities are designed for a sign or a business card and then squeezed into a square. We do it the other way round. Every mark, color and photo rule is tested on a phone, at the size of one post, next to two others.

Low sun through a two-pane steel window, its light falling on a cracked plaster wall
The back room, before we painted it. Two panes, one bar: the window that named us.

What we make

We take on six brands a year, so each one gets the whole studio for nine weeks. Fees are fixed per project and agreed before we start.

The first nine Wilde Bloem posts printed small and laid out in three columns on an oak table
Printed first. If a grid doesn’t hold up on the table, it doesn’t go up.

How a project runs

  1. 1Grid audit

    We print your last 36 posts and pin them to the wall in three columns. Most problems are visible from across the room.

    Week 1

  2. 2Identity

    Name if needed, wordmark, type, color. Every decision is tested at 130 pixels wide, the size of one post on a phone.

    Weeks 2 to 5

  3. 3Feed system

    The rules that keep a grid together after we leave. What gets photographed and how it’s lit, which post types exist, and when they go up.

    Weeks 5 to 7

  4. 4Shoot and launch

    We shoot the first twelve posts ourselves, then hand over templates and a short guide your team can follow on a phone.

    Weeks 7 to 9

The studio: a long table with laptops and prints, a city bike against the brick wall, steel windows

Visit

Second floor of a former printing workshop in Rotterdam. Ring the bell marked M; the stairs are steep.

Book a visit by email