Room Tone, feed 5 of 5

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Room Tone

Listening bar and record shop

A hand lowering a tonearm onto a spinning record in lamp light
Year
2026
Scope
Naming, Identity, Feed system, Night photography
Profile
@roomtone.bar

Shot by lamplight on film. The profile is as quiet as the bar.

The brief

The owners built the room around a pair of old horn speakers and a strict volume rule. Their first posts were bright phone photos of a busy bar, which promised the opposite.

The idea

We named the place after the sound of an empty room, and shot it the way it feels at 23:00: tungsten, film, very little light. Type posts list the records playing that night and nothing else.

The launch grid

Twelve posts, as they sat on the profile on day one. Scroll to step closer.

  1. A hand lowering a tonearm onto a spinning record in lamp light
  2. Typographic post: tonight, side B only, with a list of records
  3. Two backlit amber VU meters with needles mid-swing
  4. Fingers flipping through a crate of plain colored record sleeves
  5. A reel-to-reel tape machine with spinning reels
  6. Room Tone wordmark in serif on bottle green
  7. Horn loudspeakers in walnut cabinets against a bottle green wall
  8. Two green velvet chairs facing a pair of speakers late at night
  9. A stirred amber cocktail in a crystal tumbler on a walnut bar
  10. Someone in a green sweater listening alone at the bar, seen from behind
  11. Typographic post: talk quietly, the speakers are loud enough
  12. Rain on the bar window at night with blurred neon outside

The system

Everything a staff member needs to post without us.

Color

  • Bottle#1F3A2E
  • Amber#D99A3D
  • Walnut#5A3A22
  • Cream#EFE3CC
Typeface
Young Serif
Posting rhythm
Posts go up at 21:00, when the room goes quiet
Handle
@roomtone.bar

Details

Typographic post: tonight, side B only, with a list of records
The nightly list. No drinks, no events, just what’s on the platter.
Someone in a green sweater listening alone at the bar, seen from behind
Shot on film by staff after close. People are seen from behind or not at all.
Two backlit amber VU meters with needles mid-swing
Tungsten only. Anything lit by daylight stays off the grid.

What shipped

The name and identity, a nightly record list template, a film camera kit for staff, and sleeves for the shop.

After launch

The nightly list goes up at 21:00 and is the only thing posted that day. Film is developed once a month and posted in one batch.