Wilde Bloem, feed 4 of 5

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Wilde Bloem

Florist and flower subscription

One red amaryllis in a tall glass vase against a cobalt wall
Year
2025
Scope
Identity, Seasonal color system, Still-life photography, Packaging
Profile
@wildebloem

Loose, seasonal flowers lit hard and photographed like sculpture.

The brief

Wilde Bloem sells loose, seasonal bunches by subscription. On a white background they looked unfinished next to the polished florists in town.

The idea

We stopped hiding the looseness and lit it hard. One stem or one bunch, one painted wall, one flash. The wall color changes with the season, so the grid shows the year turning.

The launch grid

Twelve posts, as they sat on the profile on day one. Scroll to step closer.

  1. One red amaryllis in a tall glass vase against a cobalt wall
  2. Tulip heads in white, orange and purple arranged in a grid on chartreuse
  3. Typographic post: Monday, tulips. Set in a heavy serif on cobalt
  4. A hand holding anemones wrapped in kraft paper against a tomato red wall
  5. Drooping fritillaria in a squat black vase against cobalt
  6. A pale pink ranunculus with water drops against red
  7. Wilde Bloem wordmark in serif on tomato red
  8. A florist bench covered in stems, snips, twine and petals
  9. A person hidden behind an armful of cherry blossom branches
  10. A loose bouquet in the box of a cargo bike parked by a canal
  11. Wilting tulips bending over the rim of a glass on chartreuse
  12. Typographic post: picked, not arranged

The system

Everything a staff member needs to post without us.

Color

  • Cobalt#2340C8
  • Tomato#E0402B
  • Chartreuse#D4E04B
  • Paper#F5F3EE
Typeface
Gloock
Posting rhythm
Mondays: what came in. Fridays: what’s left.
Handle
@wildebloem

Details

One red amaryllis in a tall glass vase against a cobalt wall
One stem, one wall, one flash. The shadow does half the arranging.
Wilting tulips bending over the rim of a glass on chartreuse
Friday posts show what’s left, wilting included. Those bunches sell first.
Typographic post: Monday, tulips. Set in a heavy serif on cobalt
The Monday post names what came in. The wall color is the season.

What shipped

Identity, four seasonal wall colors, a Monday still-life routine, wrapping paper and a subscription card.

After launch

The wall is repainted four times a year. The Monday shoot takes twenty minutes and happens before the shop opens.